|
課程名稱 |
國際企業經營策略
International Business Strategy |
|
開課學期 |
104-1 |
|
授課對象 |
管理學院 國際企業學研究所 |
|
授課教師 |
莊正民 |
|
課號 |
IB7018 |
|
課程識別碼 |
724 M0460 |
|
班次 |
|
|
學分 |
3 |
|
全/半年 |
半年 |
|
必/選修 |
必修 |
|
上課時間 |
星期三2,3,4(9:10~12:10) |
|
上課地點 |
管一101 |
|
備註 |
限碩士班以上。碩二必修。先修科目 : 國際企業管理/產業經濟。
總人數上限：70人 |
|
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1041IB7018_ |
|
課程簡介影片 |
|
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
|
課程大綱
|
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
|
課程概述 |
This course is designed to study how multinational enterprises (MNEs) evaluate global business environment, take advantage of country differences, conduct competitive analysis, and formulate strategic actions to gain competitive advantages through worldwide configuration. Managerial issues to be discussed include internationalization strategy, location choice, entry decisions, organization design and control, and HQ-subsidiary relationship. (Taught in Mandarin; 中文授課) |
|
課程目標 |
1. Guide participants to analyze global, country and industry environment for business organizations;
2. Familiarize participants with international business strategy and entry decisions through case studies;
3. Conduct a research project on a real business company and practice written and oral communication skills.
|
|
課程要求 |
待補 |
|
預期每週課後學習時數 |
|
|
Office Hours |
另約時間 |
|
指定閱讀 |
C. Barlett and P. Beamish (2014), Transnational Management: Text, Cases, and Readings in Cross-Border Management, 7th edition, Irwin |
|
參考書目 |
待補 |
|
評量方式
(僅供參考) |
|
No. |
項目 |
百分比 |
說明 |
|
1. |
Case Write-up Assignment |
45% |
|
2. |
Presentation and In-Class Discussion |
30% |
|
3. |
Final Exam |
25% |
|
|
|
週次 |
日期 |
單元主題 |
|
第1週 |
9/16 |
Overview |
|
第2週 |
9/23 |
Management Education: What business are we in? |
|
第3週 |
9/30 |
Globalization and its Impacts: Is the Earth Flat? |
|
第4週 |
10/07 |
Environmental Challenges to Globalization |
|
第5週 |
10/14 |
Challenges to Industry Globalization |
|
第6週 |
10/21 |
Developing Strategics for Globalization |
|
第7週 |
10/28 |
Entry and Expansion Strategies of MNE's |
|
第8週 |
11/04 |
Organizational Challenges to Globalization |
|
第9週 |
11/11 |
Developing Organizational Capabilities of MNEs |
|
第10週 |
11/18 |
Managing Transnational Non-Profit Enterprises |
|
第11週 |
11/25 |
What do Global Managers do? |
|
第12週 |
12/02 |
Management Challenges to MNEs Country Manager |
|
第13週 |
12/09 |
Evolutionary Development of Subsidiaries in Multinational Enterprises |
|
第14週 |
12/16 |
HQ-Subsidiary Relationship in Cross-Border Knowledge Management |
|
第15週 |
12/23 |
Evolving Role of MNE's in Global Society |
|
第16週 |
12/30 |
Final Exam |
|
第17週 |
1/06 |
Guest Speech |
|